Utopian Ideas

Quick question for those who may be Fairhope - knowledgeable.

During the photo walk last weekend, I noticed this young lady riding a white bicycle downtown.   

Just curious.. has anyone seen this collegish-aged kid riding the white bike through Fairhope dressed essentially like a younger Gwen Stefani in pastel colors. I'm just curious, is that some sort of marketing gag for this business: 

or is it just some artsy kid going about her day?

Because, if it's marketing, I'm trying to envision that job interview.

"so, basically I need you to dress up in bright pink/blue combinations in a costume that is a cross between a antebellum maiden and light/hipster pop-rocker-theme and ride a bright white bike up and down the block to promote our stuff.."